COVID-19 has presented many challenges to everyone. From closed businesses to changes in the stock market and learning new tools to work from home with the rest of the family sharing the same space. From our professional lives to our family and social activities things have needed some adjustments. And real estate is no different.

However, I like to see these challenges as an opportunity to rise not only by learning new tricks and getting more creative but by having a chance to show what we’re capable of. In times of hardship, those who really know their industries and are resourceful and creative, will find ways to succeed beyond what they were doing before.

As a leader in my company, helping my agents find new ways to market themselves and their listings has been a big part of my focus. Without open houses, the stop on many advertising platforms (several press stoped printing and certain street ads made no sense with no traffic) and lack of human interaction due to the fear of the virus, my agents had to turn to social media, calls, emails and anything digital more than ever.

Our agents have had to become more resourceful than ever and step up their online game. If you are a realtor and you haven’t started working on your personal brand, this is the time to start. Your social media can save your listings on moments like this.

Some of the actions our realtors have done or increased during these COVID-19:

Private showings: Since private showings were allowed, some of the agents provided the masks for the visitors and are even looking at printing their information on them. Dessinfection in between visits is of course a must! So carrying around products and figuring out ways to make the tours memorable were key.
Virtual Tours: Virtual tours while skyping or face-timing are our new normal. Not everyone wants to visit the houses and we understand. Virtual tours with a live agent helps the person ask questions on the moment or request the realtor to show an up-close look on certain details.
Video Tours: Having vide tours recorded for anyone to see are something we did before but in these times, videos of the properties have certainly increased.
3D Tours: These were becoming a trend and are definitely a must have for many in this situation. With 3D tours, the visitor gets a better look into details and the feel of the home and it is helping particularly with buyers from out of state.
Social media ads: Social media ads have increased as a way to get in front of potential buyers. When you can’t spend marketing dollars on magazines or newspapers because they are not printing or being read as much or when paying billboards or street signage is not an option because streets are empty, social media ads are the way to go. So, from Facebook to LinkedIn or even YouTube, our agents have been getting very creative with their online ads.
Your own social media: Your own social media can often times bring you the best deals if you use it correctly. Many of our realtors are experts on building a social presence online and have been utilizing their personal brand to post material that is interesting to buyers, other realtors and loan officers or other real estate professionals that can bring in a lead. At the same time, it has allowed them to showcase the properties to potential buyers and engage with them in a more personal way making their content more viral and shareable.

As you can see, we are ready for this new era and we are looking for agents who want to join us.

Want to be part of the fastest-growing independently owned brokerage firms in the United States? Join our event this May 20th.

Maria Flores-Garcia

La Rosa Realty Kissimmee

Tel: 407- 930-3530

Cell: 407-591-2670

info@larosakissimmee.com